Signal position

1H NMR spectra have signals in the range 0 - 12 δ (ppm), relative to the strong signal due to the twelve equivalent hydrogens in (CH3)4Si (tetramethylsilane, abbreviated as TMS) at 0 ppm.  

The exact position (chemical shift) of a signal depends on the bonding environment of that hydrogen.

As shown above, hydrogens bonded to 
saturated carbons (H ) absorb between 0-5 δ.
doubly bonded carbons (H–C=) absorb between 5-12 δ.


Elements or groups that withdraw electron density from around the hydrogen cause the 1H nucleus to absorb at higher δ (ppm).

The H signal is at higher ppm if X is more electronegative than carbon or is a doubly-bonded atom.

Compare H–C=C with H–C=O.
Compare H–C–C with H–C–O